October 28

0 comments

How To Optimize Your Pinterest Pins, Boards, and Titles

By seelyclark

October 28, 2024


With the booming trend of almost everyone using social media for business, Pinterest is one of the few social media platforms that is very friendly to those looking to promote their business or products.

But just using Pinterest without a strategy is like trying to herd cats. For this reason, Optimizing your Pinterest pins, boards, titles, and descriptions for SEO is crucial for increasing visibility and driving more traffic to your blog or website.

Here’s a step-by-step guide on how to optimize these elements effectively:

1. Pinterest Pin Optimization

a) Pin Titles:

  • Use Keywords: Make sure your pin titles include relevant keywords that your target audience is likely searching for on Pinterest. Use both broad and long-tail keywords.

b) Pin Descriptions:

  • Incorporate Natural Keywords: Write descriptions that naturally incorporate the keywords you want to rank for. Avoid keyword stuffing, and make sure the description is engaging and informative.
    • Example: “Discover the best ways to make money online without any investment. These simple strategies are beginner-friendly and perfect for those looking to build an income from home. Learn how you can get started today.”
  • Add a Call to Action (CTA): Encourage users to click on your pin or visit your website.
    • Example: “Click to learn more and start earning online!”

c) Pin Images:

  • High-Quality Visuals: Use eye-catching, high-quality images with bold text overlays. The text should include your main keyword or the topic of the pin.
  • Use Alt Text (when uploading to Pinterest): Include a keyword-rich description of the image in the “alt text” field when uploading your pin. This helps Pinterest understand the content of your pin.

d) Rich Pins:

  • Enable Rich Pins: If you haven’t already, enable Rich Pins on your account. Rich Pins automatically pull information from your website, such as article titles and descriptions, which makes them more useful and improves SEO.

2. Pinterest Board Optimization

a) Board Titles:

  • Use Descriptive, Keyword-Rich Titles: Your board titles should be concise but keyword-heavy to ensure they rank for relevant searches.
    • Example: Instead of “Make Money,” use “Best Ways to Make Money Online,” “Work From Home Jobs for Beginners,” or “Side Hustles to Earn Money.”

b) Board Descriptions:

  • Write Full Sentences with Keywords: Your board descriptions should be around 1-2 sentences long and include both primary and secondary keywords. Use natural language rather than keyword stuffing.
    • Example: “Discover the best ways to make money online through easy side hustles, freelancing, and passive income ideas. Learn how to earn money from home with no upfront investment.”
  • Include Related Keywords: Try to include a mix of long-tail and related keywords in your descriptions.
    • Example: For a board titled “Best Ways to Make Money Online,” you could use phrases like “earn money online fast,” “make money from home,” or “freelance opportunities.”

3. Pinning Strategy for SEO

a) Pin Consistently:

  • Pin regularly to stay active and improve your ranking. You don’t need to pin 50 times a day, but aim for consistent posting. Tools like Later or Buffer can help you schedule pins ahead of time.

b) Repurpose Your Pins:

  • Create multiple pins for the same content to reach a broader audience. Use different pin designs and descriptions for the same blog post or page. Each pin can focus on a different angle of the same topic.
    • Example: If your blog post is about “5 Best Side Gigs That Pay Weekly,” create one pin focusing on freelance work, another on surveys, and another on gig economy jobs.

c) Use a Variety of Keywords:

  • Don’t use the same keywords repeatedly across pins. Use variations and long-tail keywords to cover more ground in Pinterest searches.

d) Pin to Multiple Relevant Boards:

  • Always pin your pins to several relevant boards. This increases the chances of your content being discovered by people browsing different topics.
    • Example: A pin about “Freelancing for Beginners” can go into boards like “Make Money Online,” “Work From Home,” “Freelancing Tips,” etc.

4. Pinterest Profile Optimization

a) Profile Name:

  • Use Keywords in Your Profile Name: Your Pinterest profile name should include keywords relevant to your niche.
    • Example: Instead of just using your name, try “Seely Clark | Make Money Online Expert” or “Seely Clark | Side Hustle & Passive Income Tips.”

b) Profile Description:

  • Include Primary Keywords: Your profile description should explain who you are and what your content is about using key phrases related to your niche.
    • Example: “Helping people discover the best ways to make money online through side hustles, freelancing, and passive income ideas. Follow for tips on earning money from home and growing your online income!”

5. Keywords and Hashtags for Pinterest SEO

a) Use Pinterest Trends Tool:

  • Pinterest has its own Trends Tool that you can use to find trending topics and keywords in your niche. Use this tool to discover what people are searching for, and integrate those terms into your pins and boards.

b) Hashtags (Limited Use):

  • While hashtags aren’t as important on Pinterest as they are on platforms like Instagram, you can still include 1-2 relevant hashtags in your pin descriptions to increase discoverability.
    • Example: For a pin about side hustles, you might use #SideHustles2024 or #FreelancingTips.

6. Create Keyword-Rich Infographics (Specific to Blog Posts)

a) Create Infographics for Blog Content:

  • Infographics are great for Pinterest SEO because they’re highly shareable and tend to rank well in searches. Create infographics for key sections of your blog posts, using keywords in the title and description.

b) Add Alt Text to Infographics:

  • When uploading infographics, make sure to add keyword-rich alt text. For example, if your infographic is about passive income ideas, the alt text could be something like “Passive Income Ideas for Beginners – Learn how to make money passively online.”

7. Track and Analyze Performance

a) Use Pinterest Analytics:

  • Regularly check your Pinterest Analytics to see which pins and boards are performing well. This will help you understand which keywords and strategies are working best for your audience.

b) Adjust Strategies Based on Data:

  • If certain pins or keywords are consistently underperforming, try tweaking your pin designs, titles, or descriptions based on your analytics data. Experiment with new keywords or pin styles.

Summary of SEO Pinterest Best Practices:

  1. Use Keyword-Rich Titles and Descriptions: Include both broad and long-tail keywords in your pins, boards, and profile.
  2. Pin Consistently: Use a consistent pinning schedule to stay active and relevant in Pinterest searches.
  3. Create Multiple Pins: Use different designs, titles, and descriptions for the same blog post to reach more people.
  4. Monitor Analytics: Regularly check what’s working and adjust your strategy accordingly.
  5. Use Pinterest Trends Tool: Stay on top of trending topics to make your pins more discoverable.

By following these strategies, you can increase the visibility of your pins and boards on Pinterest, driving more traffic to your blog posts and ultimately improving your SEO performance.

Until we speak again, remember…

Be Yourself, Help Others, NEVER QUIT!

Seely Clark IV

seelyclark

About the author

I live in Bangor, Maine and I worked full-time as an RN at a local hospital. In 2010 I started working online Part-time after my mother was disabled by a heart attack. I wanted to build extra income to help with her health care.

What started as a way to make extra income has grown into a passion!
Over the years I have learned a great deal about marketing on the Internet.

I have learned many things that don’t work and much that DOES work.

One thing I have learned is that for me to succeed, I have to help others succeed.

So now my focus is on teaching others what I have learned works so that they can avoid the money-wasting struggles I went through and finally start making money on the Internet.

We Welcome And Appreciate Your Feedback!

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Interested in making money online?