Hey gang! Today I have for you Simple Success Series video number 16 where we will cover why it is good to keep all of your advertising resources organized so that you can receive maximum value on what you are using.
What I mean by this is that often times when we do buy an advertising package, whether it be at a safelist, viral mailer, traffic exchange, a solo ad, clicks through a pay to click service- whatever..sometimes we forget what we have purchased after a while. It happens. We get distracted on further marketing, or we purchased at 3 am (QVC style! jk!)….
The point is that .the people that sell these things to you they often offer bonuses to sweeten the deal.
What I am trying to get you in the habit of doing is to be sure to keep track of what you have so that you can use it to your benefit.
After all, if you don’t know it’s there to use, you probably won’t get much advertising value from it by it just sitting on the shelf collecting dust. Advertising usually works better if it is deployed. Just sayin!
There are a variety of ways to keep your advertising resources organized. Some people just copy and paste them into a text file on their pc. Some copy and paste into an email draft so that they have them wherever they go (always have email on your phone right?), Some use a spreadsheet.
The key is to keep them wherever you can easily access the. I find it helpful to organize them by type of advertising (mailer vs. traffic exchange vs solo ads) and keep them on my pc and a copy in my email drafts. I also have Referral Frenzy that helps keep the 110 mailers that are in there all in one spot so I can get at them quickly and easily.
One note of caution on all this- it is great to be organized, but do not, I repeat -DO NOT over organize yourself into inaction!
I had been guilty in the past of organizing stuff so much, that I looked up and two hours had passed and I only had 4 hours to devote to my business at the time-!!
So I had wasted HALF my time doing NON INCOME producing activities -you need to do income producing activities daily- things like sending the ads out and following up with your list- and spreading your helpful, value filled content- Remember to always always do these things first THEN you can go organize while your ads are running.
Here are the links for the programs mentioned in the video: