How do you network and advertise with 2880 pounds of concrete?

So it was a nice day out today here in Florida.
Jeff, the owner of the RV park was buzzing around on his golf
cart when I was coming back from town.
He stopped at his garage and by the time I got around to where he
was…
He had this constipated look on his face…
and was looking around his garage like his tools set had just
spoken to him and he was trying to figure out where the voice had
come from.
So he looked busy and sightly irritated and confused. I made a
poit to stop, roll down my window and say hi. I asked him how it
was going. We chit chatted for a second. I mostly just listened-
really listened to him when he told me how it was going (this is
key).
He said good but busy and that he had to run.
I said “cool man, no worries,  have at it. I’ll catch up with you
later”
He hopped on the golf cart, went to pull out on it, then he
paused and said,
“Hey, I gotta run cuz we’re building a fake rock down by the
lake, but if you wanna see how it’s done, stop on by, it’s pretty
cool.”
So after I parked the car I headed down to see what all they were
up to.
They have a long, but separated network of cinder blocks setup
around the lake here at the park that function as sets of steps
by the lake that are level for people to stand/ sit on and take
in the scenery.
These spots also function as anti erosion areas so that when we
get a lot of water and flooding it does not eat away at the banks
and endanger people / RVs near the lakes edge (which are primo
spots to be btw).
So they had 36 80 pound bags of concrete mix in the back of
Jeff’s half ton Dodge and they were mixing it in big 5 gallon
buckets with water to make peanut butter consistency concrete.
They were taking this and plopping it over the cinder blocks,
troweling it out until the blocks wee covered, and making it look
like big flat rocks.
At this point (Jeff knows I work online for myself) Jeff says,
“You don’t mind giving us a hand do ya?” I said. “No problem, my
business stuff is all up and running on auto pilot, and I’m glad
to get out from behind the computer and get some fresh air.”
So Jeff tells me” I’m gonna have ya work with Glen here and you
will be mixing the concrete and taking it to him, and when you
get down there I figured I’d have you see how he does it and then
you can take a turn. I’m gonna pay ya a lil bit of something for
your time. In the process you can learn how to do what Glen does,
so you’ll have a new skill. Which is cool by the way because down
here in Florida you don’t need a permit to do this type of
landscaping.”
So I went to work mixing, lugging concrete soup, and learning…
It was hotter than Marilyn Monroe’s ass out there, but it was
fun, and ultimately worth my time investment for sure.
Another thing that I was doing by being out there today was
“walking the walk” They all know that I am in a “health and
wellness” business and I am being a “product of the product” by
demonstrating being able to lug and mix he majority of the
concrete laid out there today. Most guys at 41 years old with a
bad back ( I had surgery for a BADLY blown L4-L5 disc in 2006, I
had an AMAZING neurosurgeon, and was able to return to work
nursing, but it was never the same)
That kind of work out there today was not something I would have
been able to do two years ago- because of my back- before
discovering the NLS workouts. No way, no how. I could just barely
make it through a 12 hour nursing shift two years ago back home.
Now because of how even more ridiculously strong my NLS workouts
have made me, and because they are short in duration and do not
stress my lower back like most regimens, I am able to rock and
roll when needed!
Back to the story-  I impressed Jeff today  and also a while
back…, I raked and hauled my own leaves back on Easter Sunday
and I made a point to do an excellent job of spreading them on
the back path so that they made it look like the trail out back
was groomed.
Jeff and I took a ride around on the golf cart and he showed me
where to put the leaves, we talked a bit…  and I made sure to
really listen to him when he spoke so he felt truly heard. I told
him a little about me when he asked, but mostly I just listened.
Jeff was super impressed by my job on the leaves and mentioned it
several times since then, including just 3 or 4 days ago.
It’s because of the relationship I built with Jeff- that’s why he
offered me paid on the job training… not because of my size, (I
am big)…and not because he was short on help (he had two other
guys plus him doing the concrete). It was because I took the time
to stop and say hi to him at least once a day since we landed
here in December. I had cultivated a relationship with him.
And I really don’t need the money, as he knows, so he decided to
pay me in the form of knocking a bit off my lot rent for the
month.
You know what that does? That leaves me free to use whatever
money he knocks off rent and I’ll just use it to buy some
additional advertising this month! BONUS!
PLUS all that I learned today leaves me a set of skills I can use
any time to print extra money on demand. Cuz guess who Jeff will
call if he has bigger jobs outside the park? That’s right- me!
This story isn’t meant to brag, just to illustrate how important
it is to really learn how to network, how to treat people like
people, not to look at them as JUST your landlord, or JUST your
neighbor, or JUST that guy I met at the Wal-Mart….
Treat them like people- like you would a friend- it may not seem
it at first, but it REALLY leaves an impression on them. And it
doesn’t cost a thing to BE NICE to someone!
When you network properly by really giving a shit about people
and their wants and needs- even just taking the time to stop and
bullshit for a minute or two a day-
it pays off in more ways than you can possibly imagine.
Well, I am headed off to bed, because I will be back at it
tomorrow at 9 am.
Have a great night!
Seely

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